For Azimut Yachts we developed the publication Keywords about the brands vision and its approach to the nautical world. The publication featured a diverse range of topics: interior design, yacht technology, textile design and travels. Through interviews with designers, company employees and boat owners the book presents the multifaceted soul of Azimut Yacht brand and the passion of all the people around it. We designed the publication in its entirety – from the concept to the graphics and from its packaging to production.

Our Azimut communication strategy presents a journey within the world of sailing, here we aim to tell the story of the brand in all its complexity and grandeur. We are currently working together with Azimut towards developing this storytelling strategy with lifestyle at its core. Lys redefined the Azimut brand identity and have been involved in the video and photoshoots of each collection – producing publications and catalogues with the imagery.