STUDIO LYS

It is a space designed for flexibility of use without restriction. Here columns melt into the ceiling, lightweight panels form temporary rooms, and ceiling beams become waves transporting light from above.

The project by Studio LYS is conceived as an overlapping of layers woven together to show the complexity of the LAUFEN brand. The public and clients will share a brand experience from the products, technical details and their sophisticated materials to image and video installations.

Lys redesigned the corporate identity of Benetti group and their marketing and communication tools; stationary, catalogues and website. The video campaign and photo shoot emphasized the elegance and splendor of a brand with great heritage while also projecting an advanced vision of the future.

Benetti’s brand, a world-famous yachting company with a strong heritage, needed to establish a more contemporary tone of voice. We designed the new website and work together with them to create catalogues, publications, and all the communication tools to allow the corporate identity to effortlessly evolve. We chose to explore the concept of micro and macro to tell the story of know-how and the high quality of Benetti that takes place on different scales.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

“Am I open-minded?” : through an artistic exhibition suspended between reflections and transparencies, in a continuous dialogue between art and design, LAUFEN inaugurates the LAUFEN space Milano, a new concept that joins the other spaces of the Swiss brand in the world.

It is a space designed for flexibility of use without restriction. Here columns melt into the ceiling, lightweight panels form temporary rooms, and ceiling beams become waves transporting light from above.

The project by Studio LYS is conceived as an overlapping of layers woven together to show the complexity of the LAUFEN brand. The public and clients will share a brand experience from the products, technical details and their sophisticated materials to image and video installations.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

In the Zucchetti Group Milan showroom we designed installations for the 2020 launch of collections: Medameda, Helm, Beam, and Rise. Introducing these brands within a new corporate identity that featured colors, imagery and graphic elements curated by our team. Lys supervised the new communication and graphics assets, both in print and digital.

Zucchetti and Kos are two complementary brands each with their own identity. In our art direction of these brands, we aimed to share the unique qualities of these individual voices as they continue to evolve in parallel. Zuchetti Group strongly believes in developing new ideas with multiple collaborators – extending its community of designers. For these 2020 collections we began new partnerships with world-famous signatures such as David Lopez Quincoces, Visibility, Zaven, Alberto and Francesco.

This exhibition is the result of a successful collaboration with the artistic directors of the theater, who took care of the content, and Circular Agency, which designed the graphic layouts. Together with them we conceived a set up for the celebration of the 220 anniversary of the Accademia dei Filodrammatici of Milan, the oldest theater academy in the world. It took place at the Teatro dei Filodrammatici, a location with a great historical significance. 

The exhibition route led the guests from the entrance of the theater through the foyer, until reaching the audience. The storytelling was deep and layered, with meaningful amounts of audios, illustrations, anecdotes, plus some stage costumes and props straight from the archives of the Accademia. The feeling was to be part of a common thread between the past and the future of this great institution. 

B.Inspired is a publication which presents the identity of the brand, new projects on the horizon and the vision of Benetti. Through interviews with designers and company employees, the many amazing stories which Benetti inspired and realized are told. All interviews have been organized by Lys. We designed the publication in its entirety – from the concept to the graphics and from its packaging to production.

Benetti’s brand, a world-famous yachting company with a strong heritage, needed to establish a more contemporary tone of voice. We designed the new website and work together with them to create catalogues, publications, and all the communication tools to allow the corporate identity to effortlessly evolve.

We chose to explore the concept of micro and macro to tell the story of know-how and the high quality of Benetti that takes place on different scales.

The new Kos imagery is inspired by a holistic wellness concept, where the immersion in water transports one into another dimension – a dreamlike space. We conceived images which conjure the emotion and aesthetics connected to the world of bath. Images of faded borders, reflections, transparencies, and colors that spill into rooms like water.

Musk&Amber is a convergence point for art, design and fashion, located in Les Breges du Lac, Tunis. We worked on the exhibition on Nadine Kanso, a jewelry designer. During the event, the jewels and the pictures shot all around the word by the artist came together, mixing material objects with evanescent images, and ultimately delivering an experience with multiple levels of interpretation.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

For Azimut Yachts we developed the publication Keywords about the brands vision and its approach to the nautical world. The publication featured a diverse range of topics: interior design, yacht technology, textile design and travels. Through interviews with designers, company employees and boat owners the book presents the multifaceted soul of Azimut Yacht brand and the passion of all the people around it. We designed the publication in its entirety – from the concept to the graphics and from its packaging to production.

Our Azimut communication strategy presents a journey within the world of sailing, here we aim to tell the story of the brand in all its complexity and grandeur. We are currently working together with Azimut towards developing this storytelling strategy with lifestyle at its core. Lys redefined the Azimut brand identity and have been involved in the video and photoshoots of each collection – producing publications and catalogues with the imagery.

There is an idea of deconstruction and reconstruction behind RIFT, an aluminum radiator that stands out for its essential taste. The possibilities of this heater are infinite, since the two extruded modules can be combined in very different ways, according to the space they occupy. The outcome is compact, symmetrical or asymmetrical, but always iconic. RIFT can blend with the setting or, on the contrary, emerge with its lively, unmistakable personality. 

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

Color is the leitmotiv of our work for Mason, a company from Veneto that gives life to a new line of furnishing elements with essential shape that focuses on contrast between different materials. We started a partnership that reimagined the whole brand personality, taking care of the creative direction, working on the new website, catalogues, photo and video shooting, creating various publications, as the corporate identity evolved. Lights, colors and shadows are pivotal in this photo shooting of products by Mason Editions.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

A series of catalogues which introduce a new graphic language and a new Zucchetti Group corporate identity designed by Studio Vedet. We supervised the new communication and graphic assets, both in print and digital.

Zucchetti and Kos are two complementary brands each with their own identity. In our art direction of these brands, we aimed to share the unique qualities of these individual voices as they continue to evolve in parallel. Zuchetti Group strongly believes in developing new ideas with multiple collaborators – extending its community of designers. For these 2020 collections we began new partnerships with world-famous signatures such as David Lopez Quincoces, Visibility, Zaven, Alberto and Francesco.

During the Milano Design Week 2017, La Posteria hosted an exhibition with 17 sculptures portraying the past, present and future milestones of this brand of bathroom specialists. We worked with the team from Laufen, and also partnered with many other design firms, supervising with the set up of the event.

Photo shooting for Medameda and Helm, two new collections of faucets and showers appliances that launched in 2020 by Zucchetti. We worked on developing a refined and quiet mood where the products cast long dark shadows onto sophisticated colors and raw materials within micro-architectures.

Zucchetti and Kos are two complementary brands each with their own identity. In our art direction of these brands, we aimed to share the unique qualities of these individual voices as they continue to evolve in parallel. Zuchetti Group strongly believes in developing new ideas with multiple collaborators – extending its community of designers. For these 2020 collections we began new partnerships with world-famous signatures such as David Lopez Quincoces, Visibility, Zaven, Alberto and Francesco.

Benetti’s brand, a world-famous yachting company with a strong heritage, needed to establish a more contemporary tone of voice. We designed the new website and work together with them to create catalogues, publications, and all the communication tools to allow the corporate identity to effortlessly evolve.

We chose to explore the concept of micro and macro to tell the story of know-how and the high quality of Benetti that takes place on different scales.

Hakou a fruit bowl and tray collection takes inspiration from the “yarau-gaki” – a traditional Japanese bamboo fence with diagonal lattice openings. A sheet of 1cm thick glass, with a shape reminiscent of a leaf or boat appears to be suspended over the light-weight structure.

Mason Editions, a company from Veneto gives life to a new line of furnishing elements with essential shapes that focus on the contrast between different materials. Together with Serena Confalonieri, we started a partnership that reimagined the brand identity. In this role of creative direction, we developed the new website, catalogs, and photo and video shoots that resulted in various publications as the corporate identity evolved.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

LAB Collection by Zucchetti, is a midrange line of faucets and showers appliances with a youthful and modern image. We worked on conceptual imagery that utilizes spots of colors on a neutral and architectural background.

We designed a series of brochures for Azimut Grande, the top category of Azimut Yachts fleet.

The communication we developed for Azimut embarked on a journey within the world of sailing, sharing their story with a focus on lifestyle at its core. We redefined the Azimut brand identity, while being involved in the video and photo shoots for each collection, crafting publications and catalogues.

In the styling of Kartell by Laufen image, we collaborated on the design of an environment for the photoshoot campaign. The images came to life in a world of curved walls, a landscape where light softly falls on rounded surfaces in a dialogue with the strong forms of the products. The colors of the collection emerge from the absolute and infinite backdrops.

The exhibition Time Matters took place during the Fuorisalone 2019 at Palazzo Litta in Milan.

We designed tables and platforms made of raw metal that contrasted with the classic elegance of the location. Mason Editions products were presented on reflective surfaces that connected the works in dialog with the historical rooms.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

Over the past years, we have been building a new image for Azimut Yachts through several photo and video campaigns featuring the boat collections, their passengers and spectacular environments of sea, wind and sun.

The communication we developed for Azimut Yachts embarked on a journey within the world of sailing, sharing their story with a focus on lifestyle at its core. We redefined the Azimut brand identity, while being involved in the video and photo shoots for each collection, crafting publications and catalogues.

The Fugit vase is made of a single metal sheet that seems to turn and fold around itself, alternating between closed and open. The asymmetrical edges of Fugit produce a dialogue with the softness of the flowers displayed. This sequence of contrasting materials and forms find balance within the folds of the vase. The thinness of the sheet gives the object an obvious lightness, while the rigid shape and acute 90° angles design a sculptural vase with a strong architectural soul.

Mason Editions, a company from Veneto gives life to a new line of furnishing elements with essential shapes that focus on the contrast between different materials. Together with Serena Confalonieri, we started a partnership that reimagined the brand identity. In this role of creative direction, we developed the new website, catalogs, and photo and video shoots that resulted in various publications as the corporate identity evolved.

Poolspa is part of the ROCA group and leader of the SPA and wellness manufacture in Europe. It works with raw materials, thanks to a great experience with Solid Surface, Gelcoat and Acrylic. We were in charge of reinventing the whole concept behind the brand, defining all the guidelines to develop new marketing and communication tools. 

The team decided to tell the most interesting and sometimes untold features of the company, especially focusing on the matter and its transformations up to the final product. 

The photo shoot captured the production processes and the research department, but it also portrayed the products in a way that recalls the archeological artefacts. The shapes are almost like fossils, with a look that lies in between the abstract and the organic. 

The result is a celebration of the manufacturing capabilities of the company, which is able to fabricate different finishes, thicknesses, and also complex objects straight from its molds.

In this photo shoot of the production process, the origin of the product is told from a scientific point of view.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

Like a photon in constant motion, bending space as it passes, the luminous source seems to have sufficient weight to distort the top on which it rests. The concept is inspired by Albert Einstein’s Theory of Relativity and his space-time studies. The curved shape of the top, a surprising yet subtle touch, confers a discreet personality to an object characterized by simple, clean-cut shapes and an interesting textural note.

Mason Editions, a company from Veneto gives life to a new line of furnishing elements with essential shapes that focus on the contrast between different materials. Together with Serena Confalonieri, we started a partnership that reimagined the brand identity. In this role of creative direction, we developed the new website, catalogs, and photo and video shoots that resulted in various publications as the corporate identity evolved.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

200 hectares of residential areas where condos, semi-detached houses, single family houses, commercial areas, and common areas stand. Our team started a partnership with local studios in Orlando, Florida, developing the corporate identity for the whole project and single neighborhoods. We also designed the layout of each apartment, and the interior design for the clubhouse  (the building that includes all the amenities for the residents). Our experience has been crucial in managing the cultural differences between our know-how and the American business strategies. We had the chance to offer our vision and Italian sensitivity, putting it at the service of a very ambitious and long-lasting project. 

Hudson at East turns out to be the perfect place to live a very comfortable adventure. Every single apartment has been carefully designed by us to deliver a pleasant feeling of leisure.

Exteta puts craftsmanship and high quality standards at its core. This company originally started out as a frontrunner of the most exclusive outdoor furniture, and now is focusing more and more on designing hybrid objects that easily flow from the inside to the outside, and the other way around. We took care of the Exteta brand creative direction, pursuing a path of evolution, designing a new website, the new catalogues, the publications, the video and photo shoots, and any other communication material. We favored an elegant layout with a clean line that recalls some haute couture fashion brands.

The idea behind the shelf floor lamp Heis derives from quantum mechanics, and in particular, from Heisenberg’s Uncertainty Principle. The concept of Heis, a proposal that is composed of pure and rigorous forms – an iron tubular frame, a glass sphere in opal glass that holds the light source, and two metal disks – recall the statement that establishes the limits of knowledge and measurement of a physical system.

Mason Editions, a company from Veneto gives life to a new line of furnishing elements with essential shapes that focus on the contrast between different materials. Together with Serena Confalonieri, we started a partnership that reimagined the brand identity. In this role of creative direction, we developed the new website, catalogs, and photo and video shoots that resulted in various publications as the corporate identity evolved.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

Sonar designed by Patricia Urquiola uses SaphirKeramik material in a new collection of basins for the Laufen world of bathrooms. Our architectural set design for the photoshoot focused on producing a colorful reflection that would resonate with the products spirit and relationship to water. The space of the bathroom is suspended, unconventional and playfully in motion. We added elements of color that reverberate and ripple against the basins, capturing the products potential.

With this campaign we wanted to describe the precision, passion, and the technical skill that each Benetti boat contains in its production. We focused our shooting on the site of construction, documenting the amazing process from initial materials to the workers who build these boats to the final products and their environments.

Benetti’s brand, a world-famous yachting company with a strong heritage, needed to establish a more contemporary tone of voice. We designed the new website and work together with them to create catalogues, publications, and all the communication tools to allow the corporate identity to effortlessly evolve. We chose to explore the concept of micro and macro to tell the story of know-how and the high quality of Benetti that takes place on different scales.

Classic, but new. Since harmony comes in a perfect shape, we aimed to highlight contemporary elegance, emphasizing the bathroom as a place of purity. In the shots, a human presence wanders and then decides to stay, immediately feeling at home.

We worked on a corporate image campaign for the brands Zucchetti and Kos. The initial starting point was a famous television campaign for the brand from the 1980s that featured a room of white tiles. Our reinterpretation of the concept produced several tiled pedestals and totems, these architectural elements were populated by Zucchetti and Kos faucets.

Zucchetti and Kos are two complementary brands each with their own identity. In our art direction of these brands, we aimed to share the unique qualities of these individual voices as they continue to evolve in parallel. Zuchetti Group strongly believes in developing new ideas with multiple collaborators – extending its community of designers. For these 2020 collections we began new partnerships with world-famous signatures such as David Lopez Quincoces, Visibility, Zaven, Alberto and Francesco.

The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.

The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.

This marble company based in Massa-Carrara and Fiorenzuola has involved us in renovating its brand identity, the website and any other communication tools. We also supported them with Mystical Solace, a curatorship project in collaboration with Studio Vedet designed by De Allegri-Fogale studio, which aimed to make the stonework spectacular and tangible premiered at Milano Fuorisalone 2017.