B.Inspired is a publication which presents the identity of the brand, new projects on the horizon and the vision of Benetti. Through interviews with designers and company employees, the many amazing stories which Benetti inspired and realized are told. All interviews have been organized by Lys. We designed the publication in its entirety – from the concept to the graphics and from its packaging to production.

Benetti’s brand, a world-famous yachting company with a strong heritage, needed to establish a more contemporary tone of voice. We designed the new website and work together with them to create catalogues, publications, and all the communication tools to allow the corporate identity to effortlessly evolve.

We chose to explore the concept of micro and macro to tell the story of know-how and the high quality of Benetti that takes place on different scales.