Lys redesigned the corporate identity of Benetti group and their marketing and communication tools; stationary, catalogues and website. The video campaign and photo shoot emphasized the elegance and splendor of a brand with great heritage while also projecting an advanced vision of the future.

Benetti’s brand, a world-famous yachting company with a strong heritage, needed to establish a more contemporary tone of voice. We designed the new website and work together with them to create catalogues, publications, and all the communication tools to allow the corporate identity to effortlessly evolve. We chose to explore the concept of micro and macro to tell the story of know-how and the high quality of Benetti that takes place on different scales.