Burgez, viale Papa Giovanni XXIII in Bergamo | Retail design
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The interior design of the Burgez franchise echoes the communication style of the brand, which is young, energetic, contemporary, charismatic, ironic and often teasing. We designed every store of this fast food brand under a consistent concept, but also tailoring each look based on the location and the message that had to be delivered.
The aim is to reflect the buzz on social media, in a dynamic and constantly evolving society that relies more and more on word-of-mouth.
Project team
Studio Lys, interior design
Upper Beast Side, communication project
Marco Vagnetti, photographer