Benetti Yachts, New Website | Web design
Benetti’s brand, a world-famous yachting company with a strong heritage, needed to establish a more contemporary tone of voice. We designed the new website and work together with them to create catalogues, publications, and all the communication tools to allow the corporate identity to effortlessly evolve.
We chose to explore the concept of micro and macro to tell the story of know-how and the high quality of Benetti that takes place on different scales.
Studio Lys, art direction
Walter Santomauro, graphic design
Andrea Serrani, web developer
Valentina Tonon, copywriter