The installation “How dare you” shares new collaborations between LAUFEN and NM3, Monique Baumann, and Marcel Wanders with an immersive and bold exhibition design. The LAUFEN X NM3 capsule collection is presented in a space covered by large-scale photographs of important works of Milanese architecture, here the products in collaboration with NM3 are placed in dialogue within the entranceways of Milan’s most iconic buildings. The products are highlighted as they blend with the marble floors and mirrored halls. Ceramic details become part of optical effects that reflect the architecture onto the stainless steel surfaces. The installation is immersive and poetic – showcasing the transformative power of the product’s material.