For the booth design “A New Era of Connectivity” presented at ISH 2023 by Laufen Bathrooms, we conceived a monumental installation merging the physical and the digital space. The booth is composed of high walls with sharp cuts revealing the architecture and elegant niches designed to create a unique atmosphere relating to each collection’s identity. The space is completed by a bold graphic system composed of billboards on the exterior walls, images, and painted zones on the concrete floor that underline the urban and industrial atmosphere of this booth design.