To celebrate 100 years of Loro Piana, Studio LYS designed the installation of the newsstand on Via Giardini during Milan Fashion week in September 2023.

Starting with the thistle flower, used by Loro Piana in its production process to make the wool softer, terracotta tiles on which the footprints of the thistle flower are imprinted were produced for the installation.

An installation that invites interaction and relationship with it.