Mason Editions, “Alby” | Product design
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Like a photon in constant motion, bending space as it passes, the luminous source seems to have sufficient weight to distort the top on which it rests. The concept is inspired by Albert Einstein’s Theory of Relativity and his space-time studies. The curved shape of the top, a surprising yet subtle touch, confers a discreet personality to an object characterized by simple, clean-cut shapes and an interesting textural note.
Mason Editions, a company from Veneto gives life to a new line of furnishing elements with essential shapes that focus on the contrast between different materials. Together with Serena Confalonieri, we started a partnership that reimagined the brand identity. In this role of creative direction, we developed the new website, catalogs, and photo and video shoots that resulted in various publications as the corporate identity evolved.
Project team
Matteo Fiorini, product designer
Mattia Maestri, photographer