Mason Editions, “Fugit” | Product design
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The Fugit vase is made of a single metal sheet that seems to turn and fold around itself, alternating between closed and open. The asymmetrical edges of Fugit produce a dialogue with the softness of the flowers displayed. This sequence of contrasting materials and forms find balance within the folds of the vase. The thinness of the sheet gives the object an obvious lightness, while the rigid shape and acute 90° angles design a sculptural vase with a strong architectural soul.
Mason Editions, a company from Veneto gives life to a new line of furnishing elements with essential shapes that focus on the contrast between different materials. Together with Serena Confalonieri, we started a partnership that reimagined the brand identity. In this role of creative direction, we developed the new website, catalogs, and photo and video shoots that resulted in various publications as the corporate identity evolved.
Client
Project team
Matteo Fiorini, product designer
Mattia Maestri and Lorenzo Barassi, photograpers