The idea behind the shelf floor lamp Heis derives from quantum mechanics, and in particular, from Heisenberg’s Uncertainty Principle. The concept of Heis, a proposal that is composed of pure and rigorous forms – an iron tubular frame, a glass sphere in opal glass that holds the light source, and two metal disks – recall the statement that establishes the limits of knowledge and measurement of a physical system.

Mason Editions, a company from Veneto gives life to a new line of furnishing elements with essential shapes that focus on the contrast between different materials. Together with Serena Confalonieri, we started a partnership that reimagined the brand identity. In this role of creative direction, we developed the new website, catalogs, and photo and video shoots that resulted in various publications as the corporate identity evolved.