Poolspa is part of the ROCA group and leader of the SPA and wellness manufacture in Europe. It works with raw materials, thanks to a great experience with Solid Surface, Gelcoat and Acrylic. We were in charge of reinventing the whole concept behind the brand, defining all the guidelines to develop new marketing and communication tools. 

The team decided to tell the most interesting and sometimes untold features of the company, especially focusing on the matter and its transformations up to the final product. 

The photo shoot captured the production processes and the research department, but it also portrayed the products in a way that recalls the archeological artefacts. The shapes are almost like fossils, with a look that lies in between the abstract and the organic. 

The result is a celebration of the manufacturing capabilities of the company, which is able to fabricate different finishes, thicknesses, and also complex objects straight from its molds.

In this photo shoot of the production process, the origin of the product is told from a scientific point of view.