Zucchetti Group, Zucchetti and Kos corporate image | Photoshoot
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We worked on a corporate image campaign for the brands Zucchetti and Kos. The initial starting point was a famous television campaign for the brand from the 1980s that featured a room of white tiles. Our reinterpretation of the concept produced several tiled pedestals and totems, these architectural elements were populated by Zucchetti and Kos faucets.
Zucchetti and Kos are two complementary brands each with their own identity. In our art direction of these brands, we aimed to share the unique qualities of these individual voices as they continue to evolve in parallel. Zuchetti Group strongly believes in developing new ideas with multiple collaborators – extending its community of designers. For these 2020 collections we began new partnerships with world-famous signatures such as David Lopez Quincoces, Visibility, Zaven, Alberto and Francesco.
Project team
Studio Lys, art direction
Delfino Sisto Legnani, photographer
Dimitra Louana Marlanti, set design