Zucchetti Group, Milan Showroom | Exhibition Design
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In the Zucchetti Group Milan showroom we designed installations for the 2020 launch of collections: Medameda, Helm, Beam, and Rise. Introducing these brands within a new corporate identity that featured colors, imagery and graphic elements curated by our team. Lys supervised the new communication and graphics assets, both in print and digital.
Zucchetti and Kos are two complementary brands each with their own identity. In our art direction of these brands, we aimed to share the unique qualities of these individual voices as they continue to evolve in parallel. Zuchetti Group strongly believes in developing new ideas with multiple collaborators – extending its community of designers. For these 2020 collections we began new partnerships with world-famous signatures such as David Lopez Quincoces, Visibility, Zaven, Alberto and Francesco.
Project team
Studio Lys, exhibition design
K48, photographer and production